What is Search Engine Optimization?

     SEO is the process of "tweaking" your site code, pages, links, images, text, content, and a myriad of other details about your Web Pages and website to hopefully make it more appealing to search engines thereby moving your site higher in the rankings.

What are the Search Engines looking for?

     Search Engines rank your web page based on a list of criteria. Search Engines are constantly "spidering" web pages on the internet. What that means is Google sends out a "spidering bot" (a program that scans web pages on the internet) to take a look at several details about your site. The better you "tweak" your site, the better you will rank, but that's only the tip of a huge iceberg.

If my web pages are fully "optimized" when will the traffic arrive?

     Maybe never. Tweaking your page code for SEO is only one small part of what search engines are looking for. Yes, it is important to have meta tags properly set, keywords properly developed, but the single most important aspect is whether or not someone else thinks your site content is worth linking to. To get high in search engine listings, you need a lot of link backs (sites linking to your). The higher this number, the higher you will get. Properly developed pages, consistent "tweaking" and a lot of link backs will move your site up the ladder - maybe. It is not fool proof.

Can I really get at the top for only 49.95 like the SEO sites are offering?

     NO, at least not to the top with the keywords you want to use. The way they do it is by setting obscure keyword phrases that are seldom searched for and almost never do much more than get a trickle of traffic for a short time and it's untargeted. You get what you pay for.

Is SEO really worth it?

     When I develop a web page, I always optimize them to make them search engine friendly. There is a lot of conjecture on just what that means and I'll give you my view. Getting to the top in search engines is not usually something that is done over night. For instance, I sell website design. If you type WEBSITE DESIGN into Google, you won't find me dude. You'll find about 250 million pages related to those keywords so getting to the top for me is a waste of time - at least with those keywords. If you keep in mind that search engines serve up billions of results every day, then you have to use some strategy to get some of those hits. You want to consider phrases instead of simply keywords. These phrases can be in your page in several ways: as meta tags, as image names, as link names, and so forth but you have to know what you are doing or you will get banned for keyword spamming.
     You have to be very creative and think of what someone would search for when they are trying to fine tune their search. For instance instead of me using website designer as my keywords, I could use something like website design firm dallas texas tx, or other combinations of keywords in a phrase. There are 27 things I do to a page and website web to optimize it for searches. The combination of processes I use has been successful.
     If I built your site, then it is initially SEO'd. I do not offer additional SEO services because it is a waste of your money and my time. The best thing to do is follow a process. I will be publishing this process here on my site in the coming months.

Page Rank

    Page Rank is a very important thing, sort of. A high Google Page Rank is the goal, it does mean traffic. But, it takes time, sometimes, a long time, sometimes it just ain't gonna happen. Your pages should be designed for Page Rank and several other things must be done, but initially, you should be more concerned with proper page and web design based on your keywords and keyword phrases. Here's why. If you build piccolo's in Tupelo, Mississippi, then that would be one of your keyword phrases less the punctuation and common words like in or the. Since there are fewer piccolo builders in your area, if the surfer searches this term, you have a higher likely hood of getting clicked irregardless of your page rank. Page rank does make a difference, even in specific keyword phrase searches, so it must be optimized correctly.

The Bottom Line

     DO optimize your site as good as you possibly can. DON'T rely on search engines alone for you traffic. DO become a part of a community, it's the only way and if you join me, you'll find out why.